Ad campaign lures '˜Generation Z' to Preston's University of Central Lancashire

A drive is underway to try to attract Generation Z to the Preston.
A team of 50 students and a crew of 30 spent four days filming the ne new UCLan recruitment advertsA team of 50 students and a crew of 30 spent four days filming the ne new UCLan recruitment adverts
A team of 50 students and a crew of 30 spent four days filming the ne new UCLan recruitment adverts

The city-based The University of Central Lancashire has unveiled a new advertising campaign developed specifically to drive 2019 undergraduate recruitment amongst a Gen Z audience.

The Together campaign will run across cinema, outdoor, print, radio and digital formats.

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The 60 second cinema ad features Ella Eyre’s hit song Together, chosen to capture the energy, dynamism and essence of the university.

A team of 50 students and a crew of 30 spent four days filming the ne new UCLan recruitment advertsA team of 50 students and a crew of 30 spent four days filming the ne new UCLan recruitment adverts
A team of 50 students and a crew of 30 spent four days filming the ne new UCLan recruitment adverts

The project has been created by the UCLan Marketing, Communication and Engagement team working with Manchester-based based marketing agency, Access.

It has been created on the outcome of extensive research into Generation Z – dubbed a hyper-connected group of digital natives who seek authenticity and relevance from brands.

Ruth Connor, executive director for strategic marketing at UCLan, said: “This campaign is an exciting departure from traditional undergraduate recruitment initiatives.

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It is fresh, honest and meaningful and truly communicates the sense of community that underpins everything that we stand for at UCLan.”

Phil Fraser, head of planning and account management at Access, said: “This has been one of our favourite projects to work on. The client and the partners we worked with were brilliant.” The film and photography shoot spanned four days.