What is Flannels? Here's everything you need to know about fashion store heading for Preston that sells Gucci, Armani, Burberry, Versace and more

Find out what brands and products are available below.

By Aimee Seddon
Wednesday, 16th February 2022, 5:52 pm

This week, the Post reported that work on a new Flannels store in Deepdale Retail Park has ramped up, with signage appearing in the window.

Whilst many of our readers were keen to offer their views on the store, some of you weren't so sure what Flannels even was, so we're here to help fill you in...

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Work starts on new upmarket fashion store Flannels at Deepdale Retail Park in Pr...

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A Flannels store is coming to Preston, but what is it?

What is Flannels?

Flannels is an upmarket fashion store that was launched as a menswear store in Knutsford, Cheshire in 1976, but since then it has expanded into being a luxury retailer for men, women and children.

Whilst its founder Neil Prosser was the managing director up until 2017, Flannels was then bought by the Fraser Group, which is also the parent company of House of Fraser, Sports Direct, Jack Wills, GAME, Flannels, USC, Lillywhites, Evans Cycles and Everlast Fitness Club.

What sort of items does it sell?

Preston's Flannels store is on the old site of the Toys R Us in Deepdale Retail Park.

Flannels sells menswear, womenswear and kidswear including clothing, underwear, jackets, shoes, bags and accessories.

The store also sells beauty items for both sexes, such as fragrances, skin care products, makeup, bath and body, men's grooming, and haircare products.

Prices vary across the store's brands but are generally higher than your average high street retailer, with some of the most luxurious brands selling items for up to £5,000.

What brands are available?

Flannels sells a long list of luxury designers including Balenciaga, Gucci, Valentino, Yves Saint Laurent, Armani, Tom Ford, Versace, Burberry, Dolce & Gabbana, Balmain, Jimmy Choo, Marc Jacobs, Moschino, Paco Rabanne, and Prada.

There's also Viktor and Rolf, Alexander McQueen, Hugo Boss, Mulberry, Dior, Paul Smith, Vivienne Westwood, Fendi, Alexander Wang, Stella McCartney, Off-White, Stone Island, Supreme and Michael Kors.

Other high end brands on offer include Calvin Klein, Tommy Hilfiger, Ted Baker, Barbour, Moncler and Canada Goose, whilst sportswear brands such as Adidas, Puma, Nike, Fred and Perry, Champion, Under Armour and Lacoste are available.

Brands selling exclusively beauty items include Clinique, Benefit, Charlotte Tilbury, Urban Decay Jean Paul Gualtier, Origins, Morphe, Lancome, Laura Mercier, Chloe, Origins, Kiehls, and Estee Lauder.

Flannels also sells Jo Malone candles and perfumes, Thomas Sabo and Tiffany jewelry, Cartier sunglasses, and shoe brands such as Birkenstock, Timberland, Ugg, Clarks and Crocs.

Where can I find a store?

A Preston store is set to launch later this year on Unit A of Deepdale Retail Park, the former site of the Toys R Us.

Before then, the nearest Flannels store is in Southport, although there are 37 stores across the United Kingdom.