Royal charity date earns firm a double deal
Rubbing shoulders with royalty has helped a Chorley business secure a high-profile charity contract.
Upmarket business magazine The Foxley Docket has been chosen by national sports charity SportsAid to promote and sell tickets for two upcoming VIP events.The deal follows a successful link up to promote a summer gala dinner held at Kensington Palace to celebrate SportsAid’s 40th anniversary .The event was attended by SportsAid patron, Catherine, Duchess of Cambridge, who was guest of honour. The charity utilised Buckshaw Village-based The Foxley Docket’s publicity and residential database to target high-net-worth people in the promotion, organising charity auction prizes, ticket sales and sponsorship.Described as an upmarket artisan publication, the magazine is distributed among the top one per cent of the UK’s wealthiest people. The Foxley Docket will partner SportsAid for its SportsBall at the London Hilton in November which is due to be attended by Olympic champions from Team GB, alongside some of the biggest names from British sport.Then they will team up for the Champions Tennis event at The Royal Albert Hall in December. The fund-raiser will see legends of the game including John McEnroe and Pat Rafter compete in a clash of champions in a televised event.The Foxley Docket’s managing director Matthew Fairhurst said: “SportsAid is a wonderful charity which has helped so many young athletes over the last 40 years and has been one of the main reasons for TeamGB’s success in Rio. “It is a tremendous professional and personal honour to be asked to support such a worthwhile cause.“Following the success of Team GB at the Olympics, it is hugely relevant now, more than ever, to make sure we nurture our proud sporting stars and maintain this great success.”