Plain packaging demands grow in Lancashire

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Young people from across Lancashire want to see the Government implement standardised tobacco packs, following an event on the power of cigarette packaging.

The event was organised by Tobacco Free Futures, a social enterprise that works with Lancashire County Council to tackle tobacco in the region. The event explored how tobacco companies use glitzy and sophisticated packaging to entice young boys and girls into a life time of addiction.

Earlier this year, another group of young people from Lancashire came forward in support of legislation.

Azam Makda, aged 17, who attends Jamea Masjid Youth Club and lives in Preston, said: “I think the main reason why people buy cigarettes is because of the way the packaging looks. For example you only buy food if it looks good, if it didn’t look appealing then you wouldn’t buy it, so that’s what it’s like with cigarettes as well.”