Lancashire women in business group teams up with Boost to offer advice

A Lancashire based women’s group has teamed up with the Boost Lancashire’s Business Growth Hub to offer expert advice to female business owners.
By Tim Gavell
Published 26th Jan 2021, 07:00 BST
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Pink Link Ladies has launched a new resilience programme in partnership with the county business support team.

Pink Link said the past 12 months had been hugely challenging for businesses, particularly for women who have also shouldered the bulk of home-schooling and familial responsibilities which has affected their entrepreneurial potential.

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Many also work in severely affected sectors such as retail, hospitality, beauty, and leisure.

Sales guru Alison Edgar MBE will be offering tips in an online masterclass through Pink LinkSales guru Alison Edgar MBE will be offering tips in an online masterclass through Pink Link
Sales guru Alison Edgar MBE will be offering tips in an online masterclass through Pink Link

The series of fully funded online masterclasses will help hundreds of Lancashire based businesses to adapt, build and recover.

Pink Link has brought a team of award-winning female experts from specialised fields in SEO and ecommerce, video, PR and sales to deliver courses to meet the needs of female entrepreneurs. PR and Visibility Strategist, Amanda Fitzgerald is the Ultimate Door Opener. She trains businesswomen to successfully pitch to the press.

She said “It is essential that every female business owner knows how to self-promote. I call it a ‘business-life skill’. If you’re not paying an expensive PR agency to sing from the roof tops about your business then you need to step up and do it for yourself!”

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Alison Edgar MBE, “The Entrepreneur’s Godmother” to a plethora of the world’s successful entrepreneurs and author of best-selling book ‘Secrets of Successful Sales’, will offer essential skills, knowledge and strategies to increase sales of their products and services.

Another one offering advice will be PR expert Amanda FitzgeraldAnother one offering advice will be PR expert Amanda Fitzgerald
Another one offering advice will be PR expert Amanda Fitzgerald

Andrew Leeming, Boost programme manager, said: “Boost wants to help all Lancashire businesses to build resilience and support future growth. We’re proud to be partnering with Pink Link Ladies and BEIS to provide quality support to our brilliant female business owners. We want to assist long-term recovery and growth.”

Coral Horn, founder of Pink Link said “Women are more comfortable in training courses which are female led. We create a welcoming environment where they can learn new skills and tools to help futureproof their business. Ladies, let’s help you survive, flourish and prosper.”

Book a free place via www.pinklinkladies.co.uk/masterclasses or call 01772 348309.