Lancashire marketing agency set to take on staff after growth in 2020
A strong year for a Lancashire design studio will result in its expansion in the New Year.
Poulton-based brand and marketing agency StudioLWD is set to recruit two new roles in 2021 after securing record turnover in 2020.
Bringing on new clients, entering new sectors, and securing collaborations with existing partners has led to the business hitting six figures for the first time.
And with significant projects already booked in for the first half of 2021, the firm is to bring on board another designer and a dedicated business development manager to continue that growth.
While the last year has had its challenges, the company said its business model and reputation for quality were driving its success.
Managing director Laura Weldon said: “We’ve delivered some great projects over the year for major clients and already have a strong pipeline for the year ahead.
“We’ve also tendered and won more bids this year thanks to combination of creativity and commerciality.
“I’ll be recruiting a top quality designer to the team and bringing in a BDM to deal with new business. I’m looking for people with agency experience who can fit straight into our operation, and who are comfortable with remote working.
“As a collaborative agency our team has always worked remotely, this reduces our overheads significantly, a saving passed on to clients.
“Working collaboratively also means we can bring together bespoke teams for our client’s specific requirements, often working with external specialists such as web designers, digital marketers and copywriters. Those relationships are reciprocal and that professional network is also bringing in new clients.”
Taking a brand-strategy-first approach, StudioLWD undertakes rebrands and brand refresh work, alongside the development of websites, packaging, brochures, marketing collateral and visual assets for a range of industries.
Clients included global sales promotion provider Opia, international legal recruiter Fox Rodney, personal fitness app Reva plus local work with restaurants, manufacturers and developers, including James Carter Homes.
Heading into 2021, and fully aware of the economic difficulties the pandemic has brought, Laura remains optimistic.
She said: “The appetite for brand and marketing services has not diminished. Companies are having to adapt quickly, as the massive shift to online clearly demonstrates, and brand and visual marketing are arguably more important than ever.
“In the tough marketplace of 2021, brands will want to refresh, to differentiate themselves, and perhaps go in new directions. Building a brand presence and employing a marketing strategy designed for this new landscape will be crucial.”
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