Lancashire agency's busy lockdown leads to award win

A Lancashire marketing agency has won a national honour amid the pandemic lockdown.

Monday, 13th July 2020, 12:30 pm

Warton-based ICG, has been named Global Integrated Digital Agency of the Year (Small) as it continued to provide high client service levels during the difficult trading conditions.

The newly created Global Digital Excellence virtual awards celebrated and rewarded exceptional digital campaigns, businesses and talent despite the unprecedented and challenging times.

Judges said ICG provided great insight in to how they communicate to their teams and that it was great to see data on company performance is shared so openly. They also named the company as a positive workplace and a stand out winner.

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Simon Couchman of ICG

Now, as restrictions ease and staff start to return to the converted barn in Warton, the team is reflecting on an extraordinary time.

ICG supported clients in a wide variety of ways during lockdown, from launching new websites, providing vital communications and helping with preparations as restrictions eased.

In the education sector, support was provided to Blackpool and The Fylde College, Language Schools International, League Football Education and EPSL Educational Printing Services on a whole host of projects.

For retail clients the teams provided social media support while in-house staff were furloughed and, as shops and tourism destinations began to open up from lockdown, ICG’s PR team gave media briefings and updates.

The designers produced posters for a leading technology company, to communicate with members of the public about its work to support mission-critical networks and reinforce messages about social distancing.

A ‘Thank You NHS’ truck livery went live for client Huntapac Produce, which specialises in growing, packing and distributing root vegetables and salads.

Joint MD, Simon Couchman, said: “Through all the disruption these past few months, our teams have never failed to deliver with no deadlines missed, impressive results achieved and clients fully supported.

“With staff juggling complex projects such as website builds with home schooling and digital marketing campaigns being created on the kitchen table, it has certainly been a challenging time. Being named Global Integrated Digital Agency of the Year is testament to all the hard work.”