County agency firm urges businesses to spread support online during Lancashire Day
Lancashire business, Catapult PR, has created a way to help spread positivity and mutual support in the county, linked to Lancashire Day on Friday.
The Poulton-le-Fylde-based public relations agency has designed a series of uplifting social media posts, featuring the county emblem, in the form of a single red rose or number of roses, and the words #RedRoseResilience and #LancashireDay.
The social media-ready images can be downloaded by any person or business who wishes to use them to show support to others in the county on Lancashire Day.
They can either post an image from www.catapultpr.co.uk/lancashire-day/ on social media, or directly send one to someone they are thinking about, to give them a lift.
Catapult is suggesting that businesses also dedicate it to another Lancashire business or person , stating what makes the other special.
Catapult managing director Jane Hunt said Lancashire Day 2020 fell in the second UK lockdown, with many businesses either shut, or having to operate on reduced capacity.
She said many individuals were also isolated or feeling the mental health strains imposed by Covid-19. Some will have lost loved ones since Lancashire Day 2019 and may be feeling particularly emotional in the run up to Christmas.
She said: "I felt it important to try to boost the county this Lancashire Day, at a positivity and mental health level.
“I hope people will help us to do that, by using the resources we have created and the #RedRoseResilience hashtag. Thinking about another business, or another person, this Lancashire Day, and being kind, or doing something to boost them and help them be more resilient, is all that we ask.”
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