Britons to spend £210m in rush to the pub on July 4 weekend

Britons are expected to spend £210 million in pubs on the July 4 weekend as they rush back after the coronavirus pandemic, according to new research.

By Iain Lynn
Monday, 29th June 2020, 12:30 pm

New research by the Centre for Economics and Business Research (CEBR) predicts that more than a third of UK adults plan to visit a pub in the first week they reopen after the lockdown.

After more than three months stuck at home, drinkers are expected to flock back to pubs in a major boost for the sector's hopes of a rapid recovery.

The think tank said that around 35% of adults plan to return to pubs in the first week possible, with a "substantial proportion" of these intending to go during the initial weekend.

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Britons are expected to spend 210 million in pubs on the July 4 weekend

CEBR said it expects around 6.5 million pub trips to be made on the weekend, which is around 1.5 million more than would be the case on a normal weekend.

However, it stressed that a majority of the population "remain cautious" over a return to bars and pubs.

The rush to the pub is expected to result in a jump in consumer spending, with spending expected to increase by 32% over the weekend, it said.

The CEBR report added: "The longer-term outlook for the pub industry may not be so rosy, however.

"Many within the wider hospitality industry had warned that the need for two-metre social distancing rendered a majority of businesses unviable.

"Though the replacement of this rule with a new "one-metre plus" recommendation means that many more pubs will now be able to return to operation, it still represents a considerable restriction for others."

It also said it estimates that average profits for those which reopen to be around 46% of pre-crisis levels, as dwindling sales are eaten up by cost rises.