An app happy workforce is the key to successful future for digital firm
A Preston software and web development company helping clients improve their digital workflow has been nominated for a Lancashire business award.
App and website specialists Blush Digital have received nominations for agency of the year, with one of the eight-man team, Martin Mulvey up for employee of the year.
Sales and marketing director Daniel Fisher says it has been a busy time for the Fulwood-based company, who earlier this year developed and completed a successful launch phase of the mobile app Fuudey.
The app was designed with a simple mission to give restaurants and takeaways a mobile presence with direct control over the customer experience.
Customers use the dedicated app to pay the restaurant directly, rather than through a third party.
With techinical expertise in a range of digital solutions, the team offers services to a wide range of customers across multiple industries for projects from websites and mobile apps to complete platforms and workflows. Customers have included the NHS, Homey Pet, Missy Empire, Spar, Picento and Fitness Warehouse.
Blush Digital was founded as part of a merger between Howdan Marketing and Digital Dog Apps in October 2014, both previous companies were created in 2012 in Preston.
Daniel, 28, who graduated from UCLan with a degree in marketing, says: “We specialise in creating apps and websites for businesses looking to improve their processes, streamline their internal systems or present a better image to prospective clients.
“We don’t just design websites, we create real returns by creating systems that solve real problems; We build software in the form of mobile phone apps, web apps, websites, CRMs, APIs, middleware and ecommerce solutions.”
Daniel says it is the strength of the agency’s technical knowledge and their attention to detail in their projects that has helped set them apart from digital rivals.
He adds: “Every member of our team is essential, from the sales, to account management, through to design, development and finally marketing.
“We believe in customer service so all members of staff are customer service focused.”
And the team have a rather unique way to drive up a day’s productivity.
“We spend our lunch hour playing on old consoles like the SNES, MegaDrive, PS1 and N64 on games such as Micro Machines, Mortal Kombat, Tekken and Mario in the games room. It relaxes the staff.”
Title: Sales and Marketing Director
Training and qualifications and how long worked for the company: Graduated from the University Of Central Lancashire with a degree in Marketing.
Job description: Recently made the switch from manager director to sales and marketing director. My role is basically to be the face and mouth of the business.
“My role consists of developing relationships with clients, sales strategies, hitting profit targets and representing the company at all events such as conferences, business awards and networking events.
“There has been a growing interest in how software can streamline company systems and reduce human error, this is exactly where we come in.
We produce systems that save time and we have a great reputation for delivering top quality results.
“I work roughly 40 hours per week and arrive at 7.30am before the staff, we spend lunch playing old school computer games so everyone can relax and it has improved productivity in the workplace.
“Each day is different as I can be meeting a client at our offices in Preston regarding web development, with a client in London talking about options for mobile apps and more recently have been to Malaga for a business meeting about apps and web systems for a client.
Job title: Managing Director
Training & Qualification: 18 years software development industry experience
Time at company: three years
Job description: General running and management of the business
“I recently took the leap from lead software developer to managing director after 18 years in the industry. I’ve found it both interesting and challenging after spending most of my career as a software developer.
“I am very interested in software from a technical point of view and enjoy learning new languages and development techniques. Although I don’t write code myself any more I still have a lot of technical input from a planning and design point of view.
“I work around 40 hours a week, which usually consists of arriving at 7.30am when I start my day by getting various small tasks out the way before staff arrive, such as replying to emails and reading any pending responses in our project system.
“A general drywall consists of writing technical documents to form the basis of software project development, working with the staff to create prototypes of web and mobile apps. And speaking with clients to gather project requirements for planning and quoting. Each week I spend some time on our internal processes and writing content for our website.
27 years old.
Digital Marketing Manager
BA (hons) Retail Management with Buying; Certificate in Financial Trading; Certificate in App Design; Learn Direct business level French language; Learn Direct intermediate Spanish language.
“I have worked at the company for over 18 months.
“I have never failed with search engine optimisation (SEO).
“Job satisfaction is high, I work with friends, in a relaxed environment, with a smart-casual dress code, brews on-tap, interesting and challenging work.”