City-wide fashion showcase to be held in Preston shopping centre

Andrew Stringer, general manager of St George's Shopping Centre, Preston

Andrew Stringer, general manager of St George's Shopping Centre, Preston

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Major fashion showcase, Preston Fashion LIVE, is to return to St George’s Shopping Centre on Friday.

Retailers from across the city will show off the latest styles, with those hitting the catwalk including Topshop, Miss Selfridge, French Connection and Marks and Spencer, as well as independent retailers.

A two-hour runway show will be held from 12 noon, hosted by Heart Radio’s breakfast show presenter Lorna Bancroft.

Andrew Stringer, general manager at St George’s Shopping Centre, said: “Preston Fashion LIVE, now in its second year, brings the city’s finest retailers together for a spectacular pop-up fashion show.

“Following in the successful footsteps of our seasonal events and annual Student Shop-In, Preston Fashion LIVE is a testament to how retailers can work together to create a fashion-focused showcase, which we are sure will become a key event in the city calendar.”

Poppy Waters, previously a fashion and marketing student at UCLan and now owner of Mary and Milly on Guildhall Street, is a new sign-up to Preston Fashion LIVE.

She said: “We’ve seen first-hand how bespoke events can really boost trade and so it’s pleasing to see the city’s businesses pull together to show what we have to offer.”

The free event will take place on the lower Friargate mall.