PRESTFEST, a campaign run by Preston’s Business Improvement District and the city’s night-time businesses, has been officially recognised as one of the best projects in the country.
The event was highly commended by leaders of the Association of Town and City Management.
They praised Prestfest for its “outstanding achievement in town and city management”, and in particular for “developing the early evening and night time economy”.
Prestfest went head to head with projects from across the UK at the Association of Town and City Management’s Annual Awards Dinner in Dundee.
Prestfest, a twice-annual campaign last held across the May Bank Holiday weekend, brought together the city’s night time attractions and promoted a wide range of in-venue and on the street activities and events.
Nearly 80 per cent of venues across the city centre who took part in the campaign reported that footfall was up year on year across the weekend.
Jessica Toomey, chairman of Preston At Night, said: “We are thrilled to have been officially recognised for our work in promoting Preston’s night time economy, particularly having beaten of stiff competition to be highly commended for Prestfest.
“Preston BID and city centre night time economy businesses worked really hard to pull out all the stops to ensure Prestfest visitors had a great time”.
She continued: “No one across Lancashire celebrates their evening leisure offer like Preston does.
“We’re resolute that we have to keep promoting the best of the city and encouraging new people to visit and those that do visit, come more frequently.”
Prestfest is to return to the city centre later this year.
It was introduced in order to promote the city centre’s Purple Flag accreditation for a safe, vibrant and enjoyable night out.