Fast food favourites like Ronald McDonald will be "assassinated" if junk food ads are banned from TV.
That's the view of Ribble Valley MP Nigel Evans, who spoke out in defence of the characters in the House of Commons.
He has now been accused of putting fast food giant McDonald's ahead of the nation's children, after he joined fellow Tory MPs to attack legislation aimed at tackling childhood obesity.
A private member's bill from Labour MP Nigel Griffiths called for all TV adverts for junk food to be banned before 9pm.
MP Evans asked: "Does the honourable gentleman really want to go down in history as the man who killed Ronald McDonald? Other characters such as Tony the Tiger and Honey Monster would be assassinated in one fell swoop."
Mr Griffiths replied: "I don't want to go down in history as the person who put the health of our advertising industry and of McDonald's before the health of our children."
Mr Griffiths said the adverts undermined parental efforts to control children's consumption of sugary or fatty foods.
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