Preston North End’s shirts will carry the official logo of Prostate Cancer UK next season.
An agreement has been agreed between the Football League and its official charity partner for the logo to appear on the kits of all 72 member clubs.
From the beginning of the 2014/15 campaign, Prostate Cancer UK’s distinctive Man of Men symbol will be included on every single player’s kit as part of his squad number – the first time that a charity logo has been included by a domestic league on every player’s strip.
The Football League received approval for its initiative from the FA Council earlier this week.
Within each and every number will be the charity’s iconic image, the Man of Men, symbolising men of all walks of life coming together in the UK. Supporters of the 72 Football League clubs will also have the opportunity to purchase the branded numbers to accompany the replica shirts as the charity’s Men United v Prostate Cancer campaign gathers momentum.
Football League chief executive Shaun Harvey said: “The Football League is delighted to make this extensive commitment to helping Prostate Cancer UK tackle one of the biggest threats to men’s health.
“Working together in this way will help save people’s lives. I hope it helps raise awareness of the important work they do and encourages more supporters to get a better understanding of the risk that prostate cancer poses.”
The pioneering partnership between Prostate Cancer UK and the Football League aims to reach 16 million fans across the terraces up and down the country, raising awareness of the disease which affects one in eight men sometime in their life and kills more than 10,000 a year.
This season, a new super team featuring football managers, players, fans and football club staff has joined arms as Men United to face prostate cancer head on by encouraging men everywhere to wise up to the disease and take action.
In recent months, managers have sported the charity’s ‘Man of Men’ pin badges on the sidelines.