Myerscough College have strengthened links with cricket in Lancashire by becoming the main shirt sponsor of the county’s women’s team for the 2014 season.
It is hoped the deal – which promotes the college’s cricket academy based at Old Trafford – will lead to more women signing up.
Myerscough already runs courses in cricket studies at Lancashire CCC’s indoor centre, where students can take advantage of the training facilities enjoyed by first-class and international cricketers. The college also run cricket studies and coaching courses at the main Bilsborrow campus.
The sponsorship sees Myerscough College being displayed on both playing shirts and training kit.
Jen Laycock, the women and girls development officer for the Lancashire Cricket, said: “This is an ideal sponsorship for us with the women and girls that we have coming through.
“Our squad is young and I can see many of them enrolling with Myerscough, hopefully within the next 12 to 18 months.
“It would be great if we could get a group of ladies on a course at the same time and this partnership could make that possible.’’
‘’The whole package works well because the college’s course is based on site at Old Trafford, and with the college already a recognised Lancashire CCC partner, it should make it easier to bring people through.’’
Among the players who will be wearing the Myerscough sponsored shirt is current England fast bowler Kate Cross.
Laycock said that the rise in profile of the England women’s team has significantly improved the development of female cricket locally.
She added: “The fact we have Kate in our ranks makes a huge difference.
“The women’s game is bigger than ever and with it comes increased media coverage. The standard of our game is high and many seasoned cricket fans are surprised at how good we are.’’
The Lancashire women’s team have made an excellent start to their campaign.
First XI captain Jasmine Titmuss said: “We’ve had an unbeaten start to the season. In 2013 we finished top of our division but missed out on promotion by a play-off.
“If we win league this time we’d go up automatically.
“Promotion would mean we play in Division One of the ECB County Championship and we’d be up against international players every week, so it would be great if we can get there.’’