Visitors to Preston city centre shook off the winter blues for another fun-filled Prest Fest.
The annual festival to promote the city’s nightlife saw more than 50 venues put on entertainment, from live music to karaoke, or featured special offers to attract in the crowds.
A Preston By Night event on Saturday saw visitors dazzled by giant illuminated peacocks, butterflies and robots on parade, while samba drummers provided a lively musical backdrop. Bars and restaurants also offered discounts on food and drink throughout the evening, with some nightclubs giving free entry.
The celebration was organised and funded by the Business Improvement District (BID) on behalf of the businesses it represents.
BID’s Mark Whittle said: “We opened up Preston to a whole new audience through our significant marketing campaign and we promoted the city centre’s offer to over one million people across the North West.
“Feedback from venues has been really encouraging and we’re pleased to have seen a substantial rise in footfall on the Saturday by more than 70%.
“We’ve had numerous emails, messages and telephone calls from members of the public who came to enjoy the weekends activities and our team encountered people from across the North West and even Yorkshire, all of whom specifically came to Preston as a result of Prestfest”.
n For video from Prest fest, see www.lep.co.uk