Vintage legacy being created in seaside resort

Lasting Legacy: Wayne Hemingway

Lasting Legacy: Wayne Hemingway

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Organisers of this weekend’s Morecambe vintage festival are aiming to create a legacy of art, design and culture in the town.

The third annual Vintage-by-the-Sea event hits the seafront on Saturday and Sunday, and is expected to lift the ‘cool factor’ in the resort.

People are starting to think creatively in Morecambe. This isn’t just about the vintage economy, this is an arts festival, and it’s important it keeps evolving. You can’t stand still with an event.

Wayne Hemingway

Tens of thousands of nostalgia-lovers from far and wide will descend on the town to enjoy a whole host of music, art, film and fashion events in and around the Midland, Platform and Winter Gardens.

Last year’s event – a celebration of British culture from the 1930s onwards – pulled 40,000.

Wayne Hemingway, the leading designer and TV personality who co-organises the event, said he hoped this year’s festival would continue to inspire local people, and attract creative professionals and investment to the town.

“We want this to lift design thinking,” he said. “People are starting to think creatively in Morecambe. This isn’t just about the vintage economy, this is an arts festival, and it’s important it keeps evolving. You can’t stand still with an event.”

Mr Hemingway, who was born in Morecambe, this week announced a partnership with NewRiver Retail, owners of the Arndale in Morecambe. They will work together on an imaginative makeover and rebranding of the flagging shopping centre.

He is also working with two Morecambe women, Lauren Zawadzki and Elena Gifford from the Deco Publique events company, on the vintage festival, the Arndale redesign and other projects. Recently they collaborated on a major programme of events in Liverpool marking the 175th anniversary of passenger ship crossings from the city.

See next week’s LEP for a full roundup from the event.