A train company is offering discounted fares to parts of northern England hit by flooding, in a bid to boost tourism.
Virgin Trains passengers can save 30 per cent on advance tickets to destinations in Cumbria, Yorkshire, Lancashire and Northumberland from February 9.
The three-month promotion is in partnership with VisitEngland’s #Openforbusiness initiative.
A number of travel firms are offering discounts, such as three nights for the price of two on accommodation in Cumbria via GoLakes.
Business leaders in the county have previously said the area has been “catastrophically” affected by repeated flooding in recent weeks.
Discounted train tickets will be available to destinations such as Carlisle, Lancashire, Oxenholme and Penrith of the west coast route and Berwick-upon-Tweed, Doncaster, Leeds and York on the east coast.
The fares will be available three weeks before the date of travel.
Culture Secretary John Whittingdale said he welcome the initiative.