Preston Bus has announced it will be cutting flat rate child fares by half over the summer months.
The firm has revealed that child flat fares – on services 8, 14, 16, 19/19A, 22, 23, 31/31A, 53, 44, 88A, 88C, 86 and 89 – will cost 50p from Saturday, July 19 to Sunday August 31.
Fiona Whalley, marketing manager at Preston Bus Ltd, said it should help youngsters get out and about this summer.
She said: “If you’re a family that wants to go swimming in the city centre, you can do it cheaper.
“If you’re a young teenager who wants to go to the pictures with your friends, you can at a smaller cost.
“It will benefit smaller businesses by bringing more people into the city centre throughout the summer months.”
Preston travellers who took to social media to share their views were split over the news of the decreased fees.
Vina Parekh from Preston, said: “What a good idea that will give me a chance to take my grandchildren to the library etc, over the holidays.”
On the other hand, Jenni Tucker, a carer from Holme slack, said “It’s about time they brought out a ‘Child Day Rider’, especially during the holidays so kids/teenagers can get out and about and do their own thing.”
Jackie Crook, from north Preston, said: “Giving kids cheap fares is a great idea – it’s a shame they can’t afford to do it all year round, but with all the wealthy pensioners using their free passes, I suppose something has to give.”
The flat fare means that children could go all the way along one route for 50 pence, whereas it would still cost an adult up to £1.75.
For multiple journeys with children, it is still advised that the £5 Family Easiday is purchase.