Shoppers and visitors heading into Preston city centre will be able to save money on petrol and fares throughout September.
It’s all thanks to a partnership between Preston Business Improvement District (BID) and Preston Bus.
Free Ride Sunday will run for the whole month, with bus passengers able to take advantage of free journeys into the city centre between 10am and 11am.
BID manager Mark Whittle said: “The city centre is already a bustling place on a Sunday, but the opportunity to work with Preston Bus is a welcome one. By offering an incentive to take public transport for free, we will hopefully see an increase in visitors, which will benefit all.
“And of course, those passengers who choose to travel by bus and leave their cars at home will be doing their bit for the environment as well.”
Bob Dunn, of Preston Bus, said: “We wanted to encourage more and more people to use bus services when they would ordinarily use the car.
“We hope this will also encourage people to head into the city centre to do their weekend shopping.
“And for those people just popping into town, if they catch the bus back before 11am they will get that for free as well.”
Free Ride Sunday will operate on every Preston Bus Route in to the city centre on Sundays September 6, 13, 20 and 27.
It is one of a number of initiatives spearheaded by the Preston BID, which part of the North and Western Lancashire Chamber of Commerce.