Thousands of children who may not have been receiving gifts this Christmas will have presents to open thanks for a successful appeal.
Thousands of gifts have been donated to the Cash for Kids Mission Christmas appeal and charity bosses envisage it means up to 8,500 children will be helped.
The charity has had drop off points in more than 500 locations across the county. Throughout this week all those toys are being collected and sorted being into age and gender groups then packed into builders’ sacks and dished out to those who are set to benefit.
Organisations including schools, children’s centres, children’s hospices and food banks have contacted the charity for support.
Yesterday, Rock FM, which runs the charity, hosted a 12 hour broadcast at The Store Room in Marsh Lane, Preston, which is supporting the mission.
Throughout the day, people dropped of presents, and volunteers sorted through them before dropping them off.
Nikki Thompson, charity manager for Cash for Kids, said it works out that each child receives around £50 worth of presents – so they have more than just one thing to open.
She said: “The response has been amazing, it has been overwhelming.
“It’s a hard time for everybody at the moment, but I think that makes people more generous.”
During the broadcast yesterday, presenters announced on air that they had run out of presents for babies and within an hour people were dropping off more gifts after hearing the plea.
Representatives from Swansway Garages Ltd Volkswagen Van Centre in Ribbleton delivered £1,000 worth of presents.
The company nationally bought £10,000 of gifts and each branch was able to donate. Head of business Paul Hoinville said: “We decided with this appeal we would donate to Rock FM.”
Around 150 volunteers will be helping the charity throughout the week, including a team from Community Gateway Association, who has itself made a referral to the charity to help families this Christmas.