As a former glamour model, Nikki Hesford knows a thing or two about underwear.
And now she’s putting her knowledge to the test by launching her own lingerie range for big busted women after years struggling to find things to fit properly.
The ex-model-turned- entrepreneur is launching her ‘Made in Preston’ range from a base in Ashton and she hopes the move will inspire others to bring more manufacturing back to the area.
The line of party dresses, clothing and lingerie for those with a fuller figure will launch in early March.
The range, under its earlier brand name ‘The Big Bra Bar’, was featured on Dragons’ Den in 2012.
Exposure on the show led to investment from Richard Watney, chief executive of children’s gaming phenomenon Bin Weevil and marketing expert Guy Tillyard. The trio came up with the brand Made in Preston.
Nikki, 27, said: “Made In Preston is a fashion brand like no other - resonating Northern sincerity, glamorous charm and feminist attitude.
“The great thing about Preston is everyone in the country has heard of it.
“I thought it would be a great opportunity to share the industrial history that it used to have.”
Mum-of-one Nikki, who lives in Poulton-le-Fylde, works with a designer to come up with the styles and designs of the clothing and lingerie and the first brand to launch will be the spring and summer collection.
The garments, which will be available to buy online, cater for women who are a D-H cup. Made in Preston is determined to fly the British flag and the opening of Nikki’s factory in Ashton has also led to the employment of eight people, so far, including three university graduates.
And each garment bought tells the name of the person who made the item with their own hands.