Smokers in Lancashire who are considering quitting in the New Year hagve been urged by experts and ex-smokers to ‘give it a go’.
The message comes at a time when thousands of local smokers aim to quit as part of their New Year’s resolutions.
It follows a new Department of Health campaign that launches today and that tells smokers just 15 cigarettes can cause a mutation that can lead to cancerous tumours. The TV ads will show cancer cells growing on a cigarette as it is smoked.
Smokers are encouraged to take advantage of free support, which is available through Lancashire stop smoking service and through NHS Quit Kits, which are available from local pharmacies. NHS support is estimated at being four times more effective than going ‘cold turkey’.
Health bosses said there were around 255,000 smokers in Lancashire and smoking costs the region an estimated £419.4m every year. The sum is made up of costs to NHS services, loss of work from sick days and early death, litter and fires.
Mike Leaf, acting director of public health for NHS North Lancashire, said: “We want to help as many people as possible in Lancashire to kick the habit this New Year. There is a wide range of support available, including our local stop smoking services, who last year helped nearly 13,000 people in Lancashire successfully quit.”
“Everyone wishing to stop smoking will be offered advice and appropriate support to help them in their quit attempt.”