Maternity services at Royal Preston and Chorley Hospitals are to benefit from a new partnership with Marks and Spencer.
Staff at the store’s Deepdale Retail Park branch have chosen the Baby Beat Appeal to be their nominated charity of the year.
This will mean M&S working with the charity to raise funds in store and helping to raise the charity’s profile - keeping the units at the forefront of new technology.
Craig Corrin, store manager said: “We are delighted to be raising money for such a worthwhile cause.
“Baby Beat was nominated by our team and is a charity that was touched by everyone in store. I was fortunate to personally see the difference that the charity’s support has made to the Sharoe Green Unit at Preston at the birth of my Son in March.
“The team and myself feel very proud to be able to contribute to the charity and make a difference. “
Baby Beat manager Karen Entwistle said “We are extremely grateful to Craig and his team for nominating Baby Beat this year and look forward to working alongside the team.
“The funds they raise this year will go towards our latest project which is research into premature labours and stillbirths.
“A two year study has just begun which will look at possible new causes and more importantly preventatives.
“Baby Beat still continue to support the two Maternity Unit’s with the very latest technology to date and ensure the safe delivery of babies born within our community.
“This of course couldn’t happen without our community’s support.”
For more information about Baby Beat and its aims, visit: www.babybeat.co.uk