Preston’s Christmas TV advert airs today

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Preston’s Christmas TV advert was being aired today for the first time.

Aimed at attracting people to shop, eat and drink in the city, the 30-second advertisement has been produced and funded by Preston’s Business Improvement District.

Preston's 2014 Christmas advert

Preston's 2014 Christmas advert

It was being given its first airing in the ad break during this morning’s Jeremy Kyle show on ITV.

It is being shown another 17 times throughout December, including prime time slots in Coronation Street.

Preston's 2014 Christmas advert

Preston's 2014 Christmas advert