A video showing just how wonderful it is to live in Preston is proving to be a hit online.
The short film about the happy city has been created by Preston’s Business Improvement District and has already been viewed more than 5,000 times on You Tube.
The ‘Preston It Smiles Better’ was released by BID following the news that the city beat off some stiff competition from towns and cities across the country to make it to the top spot in the annual Right Move Happy at Home survey.
And late last year Preston was also considered as a ‘Kindness Hotspot’ by Coca Cola following their annual tour of England.
The two and a half minute film features familiar faces from across the city including florist Margaret Mason, chef Paul Heathcote and Andrew Stringer of St George’s Shopping Centre.
The Mayor of Preston Coun Nick Pomfret also makes an appearance.
It also captures iconic city scenes including the Flag Market, Winckley Square, Avenham and Miller Park and the Guild Wheel.
And it is all played to the song ‘When You’re Smiling - The Whole World Smiles With You’.
John Boydell, Chairman of Preston’s Business Improvement District (BID), the body behind the films production said: “BID works hard to promote the city centre following this announcement we felt we had to do something to add to this accolade. ‘Preston, It Smiles Better’ is a film which clearly demonstrates why our city is great places to live, work, invest and visit.
“We are hoping that the population gets behind this initiative by sharing with our neighbours just why we ‘smile better”.
The city centre’s Business Improvement District is a project funded by city centre businesses via a 1 per cent levy on their business rates.
The project has a mandate to support businesses within the city centre, add vibrancy and promote safety & security.
It is managed by the NWL Chamber of Commerce and it’s work is measured by the BID Committee, made up of representatives from city centre companies.