Around one in three women diagnosed with breast cancer in Lancashire and Cumbria each year are aged 70 or over figures reveal.
The new national Be Clear on Cancer campaign is targeting older women to increase early diagnoses of breast cancer
Figures show 32 per cent diagnosed with breast cancer in Lancashire and Cumbria each year are 70 or over and this age group also accounts for 52 per cent of all breast cancer deaths in the area annually.
A new campaign is reminding older women to visit their doctor if they spot any changes in their breasts.
Dr Jane Rossini, Cumbria and Lancashire centre director at Public Health England, said: “Research shows that women over 70 have low awareness of breast cancer symptoms, other than a lump. They’re also more likely to delay presenting to their GP with breast cancer, which could ultimately affect their chance of survival.”