People across the region will notice something a little bit different when they look up in the sky this week as one of Lancashire’s most prominent landmarks will be lit up.
As the sun set on Monday, Rivington Pike turned red during the evening rush hour to coincide with the launch of a new campaign and website encouraging businesses to Choose Chorley.
It’s being done by Chorley Council in a bid to put the borough on the map to attract new businesses and create new jobs in the area.
Coun Alistair Bradley, leader of Chorley Council, said: “One of our main priorities is to bring new jobs and investment to Chorley and to do that we need to make sure people across the North West know exactly where we are.
“The Pike can be seen for miles around, and if you’re travelling through the region you will notice it but not necessarily realise it’s in Chorley.
“By lighting it, we will get people talking about Chorley and what we’ve got to offer.”
Monday will also see the launch of a new website choosechorley.co.uk and a new grants package for businesses looking to move to Chorley.
The borough is already home to internationally-recognised brands such as Parcelforce, Kimberley-Clark and Synexus and the aim is to bring even more big names to Chorley.
Coun Bradley said: “We do have some of the biggest names in the industry already here and that’s because we have a really good offer – we’ve got brilliant transport links, we’re a city gateway for Manchester and, more importantly, we want people to invest here.
“This campaign is about telling this story to people so they can see the benefits of moving here.
“The lighting of the pike is just the start of the campaign and, although I’m sure many residents will enjoy looking at it lit up at night, the most important part will be the work we do in working with businesses to encourage them to move here.”
Rivington Pike will be lit for two weeks during the evening rush hour, from 5pm to 9pm, Monday to Friday.