When will selfies get their sell-by date?

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How in touch with popular culture are you?

Do you digest your news ‘content’ through your mobile phone, maybe when you are out jogging? Or are you the sort to sit down with your meat and two veg (on a plate, saucy) bang on six to watch that Welsh fella with the wonky smile deliver the news?

Maybe you don’t ever phone your friends. Maybe you do it all via the interweb on Twitter, Facebook, Instagram (me neither) or WhatsApp.

If you are over 40 and do all your communicating by text message then you are not as cool as you think. Texting is so 2006, apparently.

That’s the problem with popular culture. A new fad is introduced to the world and as soon as we all get used to it, something better, more cutting edge, replaces it.

I have never really fathomed who decides what is hot or not, but I imagine they are called Chas or Kitty and live in a world of warehouse offices and Moroccan food.

It never ceases to amaze me how quickly the next big thing becomes tired. Take the selfie. You know, when people come to a shuddering halt right in front of you outside of Greggs and turn their mobile phone on themselves and snap a picture.

Selfie was the word of 2013 and this most vacuous of trends has rumbled on into the first quarter of the year but, thankfully, it looks doomed.

Why? The Oscars.

If you haven’t seen the “spontaneously” taken picture of some of the most famous film stars on stage at this year’s ceremony then you have probably been living in a red and white striped British Telecom tent, reading A Brief History of Time, while eating luncheon meat butties.

The picture, which was taken by Oscars’ host Ellen Degeneres, became a digital sensation and ad man’s dream. But it has been revealed it wasn’t done on the hoof, Ellen was paid to promote the phone on which she took the picture.

But it was too late, the world went mad and is going mad over group selfies. In the fortnight since, we have seen mobile phone pictures of the England and Irish rugby teams, a vomit-inducing shot of Joan Collins and chums, one featuring Mr Smug, Ricky Gervais, and even an effort featuring a Lancashire councillor.

The problem with these copy-prats is that, with the exception of Ms Collins, they have not had the hours of makeup and ‘work’ done that those at the Oscars had.

I fear that even though we are bored of it already, we may be subject to years of group selfie emails and birthday cards. It is in danger of becoming the new naked calendar, which more than 10 years on is still being churned out by those devoid of fresh ideas. Being in touch with popular culture is sometimes painful.