A seasonal changing of the guard occurred this week, as we waved goodbye to the horror or Halloween, and welcomed - whether we’re ready and wanting to or not - something rather more festive.
We may only be six days into November, but already, there’s no escaping Christmas.
Or ‘the C-word’ as it’s still referred to in our house. Until December at least, when I’m finally allowed to talk about the festivities.
The day that first window on the advent calendar opens, is the day I’m allowed to get excited.
And not a moment before.
But I’m afraid the rest of the country isn’t playing by The Boy’s rules, with shops already decking their halls, Starbucks serving coffee in their now famous seasonal red cups and, thanks to Kylie, Oxford Street lights well and truly turned on.
And if you think you can escape the early Yuletide at home, think again, as a number of supermarkets, high-street retailers and luxury brands are already scrreening their lavishly prepared seasonal adverts on television.
Lidl and Asda wasted no time in showing off their festive fare, airing their Christmas adverts on November 1.
And throughout this week, Waitrose, PayPal, Mulberry and Burberry all followed suit, the latter premiering it’s ad at a special showing on Regent Street, attended by stars Sir Elton John, Julie Walters and Romeo Beckham, who all appear in the Billy Elliot inspired festive film.
John Lewis, whose tear jerking ads have become as much a part of the season as mince pies and tangled fairy lights, will launch its offering today, with Curry’s - which is calling on Hollywood star Jeff Goldblum to help them flog electrical goods - with M&S and Sainsbury’s all joining the party within the next week.
But the question remains, is it too early?
With the shrill of fireworks still ringing in the ears, and poppies still on shirts ahead of Armistice Day, in previous years I’d have been inclined to say yes.
But as one in five of us, myself included, have already started our Christmas shopping, you can hardly blame the big hitters of the retail winter wonderland to want to get in early.
So bring it on I say, and let’s start the celebration. After all, it’s almost... C-word.