The summer of football has begun.
Four weeks of flags, fans, cheers and tears. Possibly more of the latter for anyone supporting the Three Lions. Which, naturally, I am. As well as Mexico, who I drew in the office sweepstake.
To be honest, that could be more fun. Am happy to really get into the spirit of things with tequila, nachos and novelty sombrero. But while my pocket may want the Mexicans to win, my red and white heart is all for England.
Like everyone else, yours truly will temporarily forget our national team is useless and, for the group stage at least, will hold on to some belief that football will, at last, be coming home.
Although as a woman, should I be watching the World Cup? Shouldn’t I be in the kitchen with a mop, hovering over a hot iron, or planting petunias in the back garden? Sorry for the confusion, but with all the 1950s style advertising that’s been shown in the run up to the event, I’m a little unsure of my place...
This year, a number of brands have chosen to try and flog their products by playing on the age old stereotype that it’s men who watch football, and us girls, well, we’re merely a distraction. Take the Pringles TV advert for instance. Or Pringoooals, as the company has temporarily re-branded itself.
Three blokes sat watching a match, girlfriend calls, phone is put into crisp tube under pretence of ‘going into a tunnel’.
Or what about Birds Eye fish fingers? Again, phone call comes through from the other half, and man pretends to be an answering machine. Even though the footie can be heard in the background.
And then there’s Curry’s, with their ‘Football? What football?’ campaign. Cue a number of men talking about garden programmes and period dramas in an attempt to con their wives into buying new, state-of-the-art televisions.
Yawn. In 2014, is this really the best they could come up with? Trying to make us ladies look like a bunch of nags?
Please, some of my girlfriends know more about the beautiful game than any man I’ve met. And for the next four weeks they’ll be glued to the box, transfixed by every pass, penalty and poor decision.
So maybe it’s time for advertising execs of the world to have another think about women’s roles during the World Cup.
We may be in the kitchen... but only to pick up another beer.