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On your Marks to p-pick up a penguin

Easter treat: Preston the penguin and, below, Graeme Fitchett, of M&S

Easter treat: Preston the penguin and, below, Graeme Fitchett, of M&S

Chocolate cutie called Preston is Easter hit

WHO said penguins can’t fly?

Preston Penguin, a chocolate creation for Easter, is flying off the shelves at Marks & Spencer on Fishergate in the city centre and has got adults and children all in a flap.

The hand decorated large hollow chocolate penguin has been created for M&S, but as its name is coincidentally Preston, store bosses in Preston are hoping it will be one of Easter’s successes.

Preston Penguin is already proving so popular that Graeme Fitchett, food commercial manager at M&S Preston, has ordered £2,000 of extra chocolate penguins to ensure there will be enough Preston Penguins for everyone who wants one.

Graeme said: “Preston Penguin is already big hit with both our staff and customers.

“We think that he’ll be one of Easter’s biggest successes – especially those of us who like to believe that he’s named after our Preston Fishergate store.

“Preston Penguin was launched last year and it was a really big seller in Preston and flew off the shelves in no time.

“That’s why we have planned ahead this year by making sure we have plenty of Preston Penguins to go around.

“The people of Preston are very proud of their heritage and their city so many shoppers like the idea of buying something a bit different for Easter which is named after their home town.”

Preston Penguin has endearing eyes and a bright orange beak and is made of milk and white chocolate to Marks and Spencers’ exclusive milk chocolate recipe.

Priced at £10, the 375g egg-shaped penguin will be sold in-store as well as at a special Easter pop-up store being set up in the St George’s Shopping Centre from Thursday, April 17, to Saturday, April 19, to sell Easter gifts from M&S.

The inspiration for Preston Penguin came after M&S’s European travels to cities where Easter is big news and the shops are full of fantastic chocolate eggs.

Although not traditionally associated with Easter, the penguin’s big round tummy lends its shape perfectly to creating an egg and his eyes and beak and feet are all hand finished.

The working title for the penguin egg was Pedro Penguin, so M&S ran an office competition to choose his name with a shortlist of Poppy, Peter and the final winner of Preston.

It was felt that the name Preston really suited the penguin and it is unisex making it the perfect gift for a boy or a girl.

 

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