‘Social petworking’ - nearly one million UK pet owners have social media accounts for their animals

Social media profiles are dominated by people's pets
Social media profiles are dominated by people's pets
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New research has revealed that nearly a million pet owners have given their furry friends a social media account and are posting on their animals’ behalf.

The research carried out by Gocompare.com found that just under one million UK pet owners had created an online profile for their pet, a practice known as ‘social petworking’, which has become increasingly popular worldwide in recent years, with some animals gaining a significant social media following, even rivalling their human counterparts.

The most influential social media pet is Sockington the cat, who belongs to American archivist and historian Jason Scott. On Twitter, Sockington (@sockington) has amassed over 1.3 million followers, which is more than Prime Minister David Cameron, Deputy Prime Minister Nick Clegg and Labour Party leader Ed Miliband combined.

Though only a small minority of pet owners are going as far as creating Twitter and Facebook accounts for their pets, a much larger proportion (17 per cent) admitted that their own social media profiles are dominated by updates about their pets.

Ben Wilson, pet insurance spokesperson at Gocompare.com, said “, The nation seems divided on what people think of pets on social media, as half of those asked said that they found people who constantly post about their pet on social media irritating, and the vast majority (74 per cent) saying that they find people who create profiles for their pet ‘weird’. But with around four million tweets about cats and dogs each month, it doesn’t look like animal lovers will stop talking about their pets online anytime soon.

Does your pet have a social media profile? Let us know at webmaster@lep.co.uk