Staff at the University Hospitals of Morecambe Bay NHS Foundation Trust have come up with a set of customer care commitments to ensure they treat each other, patients and the public with respect.
Volunteers from staff groups drew up the set of standards that are now being introduced across the trust.
The standards include: welcoming people by making eye contact when face to face, smiling and using an appropriate tone of voice, having a friendly approach, being open and honest and treating people with dignity and respect.
Mary Aubrey, director of governance, said: “These standards have been designed by our staff, for our staff. We want to ensure that everyone who works for us is treated as an individual, and treats others as they would wish to be treated.”