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New models bring store front to life

Second glance: Jack Battersby, five, of Bamber Bridge, pulls a face at the Age Concern shop window

Second glance: Jack Battersby, five, of Bamber Bridge, pulls a face at the Age Concern shop window

Shoppers in Preston had to look twice as they walked by a charity shop’s window display – after bosses used ‘live mannequins’ for the day.

Children stopped to wave as the mannequins in the Age Concern Central Lancashire shop window came to life.

The staff and volunteers at the shop in Market Place modelled stock for the day, to show just what it has to offer.

The event ran throughout the day on Saturday and even saw the chairman of the charity’s board of trustees Roger Kendle take part.

Bel Fry, Retail Manager for Age Concern Central Lancashire, said: “The retail team decided to do this event as it is a fun way of connecting with our customers whilst promoting our charity on a peak trading day.

“Ladieswear is our biggest seller and we sell countless items from the models so we thought it would be a good idea to bring the models to life.

We even had our chairman joining in the fun.”

There was a garden party theme and scores of eye-catching items on offer.

As well as clothes the shop sells lots of jewellery, handbags, hats and other accessories.

The event saw more people come through the door than on a normal Saturday and helped raise funds for the charity.

Bel added: “It was brilliant, so many people stopped then looked again and realised we were live. And a lot of people then looked up at the sign. Lots of people were waving and having a laugh and a giggle and a lot of people decided to come in. It was just about raising awareness of who we are and it worked really well for us. It was the first time we have done it but we are going to do a Christmas one.

“We even managed to sell some clothes off the models. At any one time we had four people in the window, it was a good team building exercise for the retail team.”

 

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