The Preston lamb has been given a revamp.
A new logo to help Preston “raise its game” is to be adopted by the city council.
Top designer Ben Casey has updated the administration’s logo, incorporating the same lamb as the Guild City brand, in the hopes it will help promote Preston.
Ben, who designed Preston North End’s Deepdale Stadium, has recreated the logo for his home city free of charge, and city chiefs say it will present a more “joined up and professional approach” to boost the area.
Leader of the council, Coun Peter Rankin, said: “Preston is set to become one of northern England’s brightest development and investment hotspots.
“As such, marketing and promoting the city is becoming ever more important which is why Ben Casey designed, at no cost, the Preston Guild City branding.
“Ben has now updated, again at no cost, the council logo so that it is in line with the Preston Guild City brand.
“We can now present a more joined up and professional approach to how we market the city and we are very grateful to Ben for doing this work for free.”
The last council logo was adopted in 2002 after Preston became a city, but bosses believe it is now time to more forward, especially with the introduction of the City Deal.
Stephen Parkinson, the council’s head of communications, said: “The new logo is being phased in over time, so that there are no initial costs to the council.
“Much of what we do now is digital or computer based so it is easy to change a logo on these systems.
“Of course, we still have printed items like letterheads and leaflets but we will use up all the old stock with the previous logo before any new items are printed.
“It’s the same for signs and vehicles.
“We’ll just replace the logo over time as and when we need to.”
He added: “Ben is one of the top graphic designers in the UK.
“He’s also one of the most passionate Prestonians I have ever met.
“As well as professor of design at UCLan, Ben is a huge PNE fan and he helped to design the Preston North End Deepdale Stadium.
“We are very fortunate to have someone of Ben’s calibre working with us to help promote the city.
“Put simply, Preston has to raise its game in terms of perception and marketing.
“Thanks to Ben we are able to do this and in a way that delivers value for money to taxpayers too.”