One London Marathon runner went through the pain barrier - dressed in a rather tight looking Borat costume.
The runner - who joined 35,000 runners on the 26.2 mile course on Sunday - donned the revealing outfit made famous by Sacha Baron Cohen's famous Kazakhstanian alter ego.
The mystery male runner used the marathon to campaign against China's involvemnet in Tobet, with the words 'Free Tibet' written on his buttocks.
And in an ironic twist, the woman's race was won by Kazakhstan-born Irina Mikitenko.
>> Vote in our latest web poll