A change in culture is needed for 20mph speed limits across the county to work, it has been claimed.
The Leader of Lancashire County Council, Coun Geoff Driver, has said he knows that attitudes won’t ‘change over night’ but it is hoped that in the long term driving at 20mph in residential areas will become the norm.
Coun Driver likened the county council’s campaign to the ‘Clunk Click Every Trip’ campaign which made wearing a seat belt become the norm.
It comes as figures show casualty numbers appear to be down, in the pilot areas of the scheme.
In the three years from July 2007 and June 2010 there were a total of 12 casualties in the larches area of Preston.
And between September 2010 and April 2012 there was just one casualty.
Coun Driver said: “We recognise there is a lot of work to do.”
And despite critics claiming that the scheme is a waste of money, Coun Driver said anything that can save lives is “not a waste of money.”
He added: “It is beginning to change. When we started this it was a big ask but now more and more areas are saying the same. “To add a minute to the average journey by going 20 rather than 30 is not asking people to set off to work an hour and half earlier.”
Assistant Chief Constable Andy Rhodes is calling on communities to treat exceeding the 20mph as they would other crime - and report it.
He said the preferred enforcement is through community road watch schemes and education.