Some of Preston’s independent traders have spoken about what the city has to offer.
They have shared their thoughts as part of the Evening Post’s Shop Local, Eat Local, Play Local, campaign.
And the key they say lies in the customer service, with unique shops and a personal service one of the biggest reasons to shop local.
Jessica Jackson from The Dancer’s Wardrobe in Lune Street, thinks the city need to shout more about what great shops it has. She said: “We do have a lot to offer, but I don’t think people know what we have to offer, they don’t know what is here.”
Jessica set up her business in December 2012, because she thought Preston was the ‘right location’.
She said:“I am passionate about it, I enjoy what I am doing. People appreciate good customer service so much.”
Florist Margaret Mason, who has been based in the city since 1961, added: “We can’t be trying to do business as we did in 1961. We have to move with the times. “It’s a lot different. Young people think different, shop different, it’s up to us to give customers what they are asking for.
“The individual shops where the owner is there from six in the morning to six at night if necessary are unique, it’s a different sort of thing, giving a personal service.
“There’s nothing quite like being face to face, the personal touch.
“There’s a great warmth about Preston, it’s very friendly, there is a real wealth of service.”
Vittoria Defelice, Coco Boo boutique, added: “I think in terms of what Preston has got it does have a lot to offer - but it could have a lot more.”