A seven-year-old boy from Preston is the envy of all of his friends, after winning a competition to running a sweet factory for a day.
Ethan Fox, of Ashton-on-Ribble, was one of just 13 children nationwide to win the HARIBO Little Apprentice prize, giving him the change to experience the sights and smells of the famous sweet factory in Pontefract, Yorkshire.
To win the prize Ethan had to explain what he would do if he ran the HARIBO factory for a day and what sweet treat he would invent.
He secured his position by creating a Treasure Island Mix, featuring bad pieces which were flavoured sour and good pieces flavoured sweet and fizzy.
HARIBO’s marketing manager, Katy Clark said: “The HARIBO team loved Ethan’s idea of creating a Treasure Island Mix in particular the detail around the bad pieces (sour) and the good pieces (sweet and fizzy).
“The fact that he also created a poem that supported his product too was an extra treat that we all enjoyed. From his entry we could see that he would make a fantastic Little Apprentice.”
She added: “There is no doubt that this competition is what most children, and adults, dream about. The genuine money can’t buy experience of running a sweet factory for the day can’t be beaten.
“It’s fun, exciting and you get the chance to sample brand new sweet treats.
“We hope that the children had an enjoyable day and that it was an experience they will remember forever.”
Not only did Ethan work with the HARIBO team, he and the other winners, aged between six and 12, also got to meet brand mascot Goldbear, take a tour around the factory, tasted brand new treats and came up with their own imaginative sweet suggestions, flavours and textures.
Ethan said: “I have had a really good time. My favourite part was making my own sweets.
“I also filled my box of sweets with so many sweets that they had to cellotape it closed!”
Bosses at HARIBO, a German company best known for its supermix, tangfastics and goldbears, have said they are not planning to bring Ethan’s invention, or that of any other Little Apprentices into production in the near future.