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Supermarket blasted over 'offensive' song

A supermarket has been forced to apologise after a song peppered with foul language was blasted out yards from a children's aisle.

Stunned shoppers at Asda in Fulwood, Preston, have slammed the store for playing a song which repeats the line '**** you I won't do what you tell me' 16 TIMES.

The song – by American rockers Rage Against The Machine – was blared out by a worker in the entertainment section of the giant store, right next to an aisle selling kids' toys.

Today, Asda issued an apology and vowed it will never happen again.

Nicola Gahagan, 27, a Preston recruitment consultant, was doing her weekly shop when she heard the barrage of swear words repeated in the song Killing In The Name.

She said: "A member of staff must have put the song on himself in the entertainment section – he was nodding his head. It repeats 16 times.

"All they needed to do was switch the stop button. I spoke to another woman who had a child – I would be surprised if other people have not complained.

"If I was watching television I would not have to put up with that. It was awful."

Nicola said she has lodged a complaint but is still waiting for an apology from the store manager. She said: "I have e-mailed them two or three times.

"I would like to see a proper apology from the store manager."

A spokesman for Asda said: "Quite frankly this shouldn't have happened and we're very sorry. We're taking this very seriously and doing everything we can to make sure this doesn't happen again.

"We'd like to take this opportunity to apologise to Nicola and any other customers who found the song offensive."

Preston City councillor Jennifer Greenhalgh, for Garrison ward, said: "I am absolutely appalled. They have got to take responsibility, and that is not being responsible in any shape or form."

Coun Greenhalgh said the supermarket's gaffe is comparable to the recent scandal involving Russell Brand and Jonathan Ross, who broadcast a lewd answerphone message on BBC Radio 2.

She said: "It is insupportable and, like the BBC, somebody has to be held to account. Children now are open to all sorts, but to get it from Asda is ridiculous."

When the Evening Post visited the supermarket, Asda FM – which broadcasts to all its UK stores – played a variety of family-friendly songs on the PA, including Love Me Do by The Beatles and We've Got Tonight by Bob Seger.

John Beyer, director of Mediawatch UK, said: "Asda should issue a policy statement to say this kind of music should not be played. I have never heard of this before."

In September, Rage Against The Machine, sparked protests after they were not allowed to perform at a political rally in Minnesota.

The left-wing rockers had planned to play at a convention called the Ripple Effect all-dayer, which was held to coincide with the Republican Party Convention. When prevented from playing the band marched through the streets with a megaphone, as fans chanted their songs.

Asda said it had not received any more complaints about the incident.

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