The North West is one of the loneliest places in Britain at Christmas, according to a new survey.
More than one in ten people in the region will feel cut off during the festive season, says the poll commissioned by the Salvation Army.
But, while we have more lonely people, the community spirit of folk in this part of the country is matched only by our fellow Northerners in Yorkshire, with almost one in five admitting they are planning to offer support for the vulnerable over Christmas and New Year compared to a national average of 14 per cent.
The survey, by YouGov, says the numbers volunteering with charities over the holiday period, or helping someone directly, shows the North West and Yorkshire have the biggest hearts.
Young adults (aged 18-34) are amongst the most likely to be lonely at this time of year with 15 per cent admitting to feeling isolated compared to 11 per cent of the wider population.
The Salvation Army supported more than 53,000 people last year, delivered tens of thousands of presents to children and cooked 1703 dinners on Christmas Day.
Major Val Mylechreest: “Loneliness is something that affects many people in society, but in a generation which is so active on social media, with so many online friends, it is particularly sad that so many young adults are lonely in this way.
“This survey confirms our experiences of working with vulnerable young adults across the UK who are feeling isolated. Christmas can be a time when people can feel particularly disconnected to their local communities and out of touch with their friends and families.”
According to the survey, more than three quarters of us (77 per cent) nationally think the season has become too materialistic, and with an average total spend of £416.26, Christmas is an expensive celebration. The survey also found that 46 per cent of people agree that Christmas is still a Christian festival. The findings suggest that many of us still believe in ‘Christian charity,’