National charity Cancer Research UK is calling on Lancashire’s men to ‘man-up’ after it was revealed that males are worse than women at giving up alcohol for a month.
The results of a OnePoll survey suggest that the blokes in the North West have less willpower than the ladies once they set their mind to a challenge - just 18 per cent compared with 31 per cent of women.
The survey marks the launch of the charity’s latest fund-raising campaign, Dryathlon, which will challenge people to put their resolve to the test by staying off alcohol throughout January to raise money for life-saving research into cancer.
Ed Aspel, Head of Dryathlon at Cancer Research UK and already in training, said: “We wanted to explore the concept of willpower as we launch Dryathlon because we know that getting North West folk to go dry for January is going to be a challenge for some, and it will take an element of willpower to succeed.
Those that think they’ve got the willpower to go dry for an entire month can sign up to become a Dryathlete via the website www.cruk.org/dryathlon.
Tips and motivational help will also be available for the Dryathletes via the website.