PEOPLE have been invited to staff the North West Ambulance Service’s urgent care desk today - from the comfort of their own desk, sofa or bed.
The trust is using the social media platform Twitter to tweet incidents live from its 999 call-centre at Broughton, near Preston.
The ‘Tweet-a-Thon’ aims to showcase its initiative, ‘There’s more to your Ambulance Service’.
The campaign promotes the message that an ambulance might not always be the most appropriate treatment for a patient.
Bob Williams, the trust’s acting chief executive, said: “The aim of this campaign is not to discourage people from calling 999, it’s to raise awareness that when a person calls our emergency number, our main aim is to deliver the most appropriate treatment to the patient and this may not necessarily always be an ambulance.
“For example, if a patient is in a life-threatening condition they require fast treatment, immediately, and a quick delivery to A&E.
“But for another patient, whose condition is not life-threatening, a visit from a community based specialist may be the most appropriate treatment option, and the fastest route to recovery, for them.
“We can locate the most appropriate resource, and direct the patient to it.”
The account @NWAmbulance will use the hashtags #calling999 and #whathappensnext from 8am to 6pm and organisers want to encourage those following to tweet what treatment option they think the patient should have selected.
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Weather for Preston
Sunday 19 May 2013
Temperature: 10 C to 16 C
Wind Speed: 16 mph
Wind direction: North west
Temperature: 11 C to 16 C
Wind Speed: 20 mph
Wind direction: West