Two graphic design graduates from the University of Central Lancashire (UCLan) will help people choose their dream holiday after designing a distinctive range of brochure covers for Thomas Cook.
Michael Maloney and Rachael Griffiths have designed the operator’s new covers for its B2B Gold Medal brochure collection and will see their designs racked in independent and Co-op retail stores throughout the UK.
They were given the opportunity during their final year of study in 2012 after the Thomas Cook marketing team approached UCLan’s School of Art, Design and Performance and asked students to submit ideas for eight unique cover designs.
The duo’s distinctive repetitive patterns to represent each brochure title of the Gold Medal range- Africa, Australia and New Zealand, the Caribbean and Mexico, Dubai, Arabia and the Indian Ocean, the Far East, Las Vegas and the USA - impressed the Thomas Cook marketing team because they were “inspirational.”
The graphic design graduates were handed a £500 cash prize and spent several weeks as interns working alongside Thomas Cook’s in-house design team to bring their idea to life and finalise the designs that now appear on the covers of the new range.
Michael, who now works for Manchester design company Lost in the Forest Institute, said: “We had the idea of using repetitive patterns because they are eye-catching and allowed us to represent the culture of each destination in a unique way.
“Working with the Thomas Cook design team was a great experience and having my work selected for such widely circulated publications is a big confidence boost.”
Gold Medal’s marketing and commercial director, Robin Parry, said: “This is our first collaboration with UCLan and we couldn’t be more pleased with how it’s turned out.
“The standard of entries was exceedingly high which made making the final decision very difficult. Now we can see the end result, I’m sure we made the right choice as we have a collection of eye-catching and inspirational brochures which will certainly help us stand out from the competition. We hope this will be the first of many joint projects with the university.”
The brochures went out in December.