A popular nature reserve has been recognised as the leading light for wetland reserves all over the world.
The award-winning Brockholes nature reserve in Preston is being used as an example of best practise for organisations from every corner of the globe.
The marketing of Brockholes and the sustainable design of the floating Visitor Village are being used as case studies in a new handbook being published this week, aimed at showcasing best practice for developing a wetland education centre.
Brockholes general manager, Kath Knight was invited to attend the “Workshop on Best Practices for the Design and Operation of Wetland Education Centres” to talk about the work of the Lancashire Wildlife Trust in developing Brockholes.
Kath gave presentations on the development of the wetland reserve, the Visitor Village and the marketing activity. She said: “We were honoured to be invited to contribute at the workshop and hope that it will enable us to establish links with wetland centres around the world.
“Fourteen countries are represented at the workshop including Australia, China, Canada, United Arab Emirates and the United Kingdom.
“The fact that Brockholes is being used in several areas as a case study for best practice is a testament to the work of The Lancashire Wildlife Trust, and its members who supported the initial purchase of the reserve in 2006.”
Lindsey Poole, marketing manager said: “To have the marketing recognised on a global scale is breathtaking. Our plans were always big when it came to Brockholes, we wanted to portray the unique features of the site and break down the barriers of nature reserve perceptions, and we wanted to let people know we were a new kind of nature reserve.”
Brockholes is home to the UK’s first floating Visitor Village. The reserve is 250 acres of important wetland and woodland habitats, transformed by the Lancashire Wildlife Trust from a former quarry site.
The Handbook presents a range of lessons on the design and operation of wetland education centres based on experiences of centre managers from around the world.