Fury over lap dancing billboard poster

A giant billboard of a near-naked glamour model has sparked complaints to an advertising watchdog.

Lapdancing club Perfect 10s pasted the huge poster on the side of a cafe in Blackpool Road, Ashton, to advertise an event marking the Preston city centre venue's seventh anniversary.

The 15ft picture shows a pouting woman peeling her knickers off, with a banner across her chest saying: "Say hello to my new boobs for the first time at Perfect 10s."

The Advertising Standards Authority (ASA) has received three complaints about the poster, which was put up last week.

Some locals believe the billboard, opposite Haslam Park, was too graphic.

Janine Reynolds, 65, of Ashton, said she would not be happy if her two-year-old grandson spotted the picture.

She said: "The children from St Andrews School are off for six weeks but they'll still be going on the park opposite.

"It's the bottom half of the picture – they should have cut it off from the navel down."

Others felt the image was no worse than images in tabloid newspapers or lads' magazines.

A 69-year-old woman added: "It's certainly an eye-opener. I suppose it offends some people though it doesn't bother me."

The ASA said there are no specific codes regarding nudity in adverts and context is taken into account.

Businessman Edgar Wallace, part of the consortium which owns Perfect 10s, said: "I have not personally received any complaints or heard of any problems about the poster.

"However, if public opinion comes out in favour of removing the poster, I will remove it straight away."

>> Lancashire firm builds pink horsebox for Katie Price

>> Vote in our latest web poll

News Review map: Relive the top headlines of the year so far