A former football hard man is helping a health charity to show Lancashire people how to save a life.
A poll by the British Heart Foundation (BHF) showed almost half of people in Lancashire were put off carrying out the kiss of life on someone who had collapsed, because they lacked knowledge of the technique.
The BHF is the first organisation in the UK to promote Hands-only Cardiopulmonary Resuscitation (CPR) for bystanders untrained in full CPR.
Ex-footballer and film actor Vinnie Jones has backed the campaign. Ellen Mason of the BHF said: “Hard, fast and uninterrupted chest compressions are better than stopping compressions for ineffective rescue breaths.
“It’s very simple - call 999 and then push hard and fast in the centre of the chest at a tempo similar to Stayin’ Alive by the Bee Gees.”