It was once a bastion of Morecambe’s tourism heyday but it is soon set to disappear forever.
The Broadway Hotel is surrounded by hoardings, about to be demolished to make way for retirement flats.
Contractors have been on site preparing for the demolition after the sale of the hotel to housing developers McCarthy and Stone was completed earlier this month.
An £11m art-deco inspired flats development will replace one of Morecambe’s most iconic hotels and create 120 jobs.
The new white rendered building, complete with a roof terrace, balconies, and landscaped areas, will feature 52 retirement properties of varying sizes over seven storeys.
The plans include a lower ground floor car park with spaces for cycles and mobility scooters, as well as a “pedestrian refuge” for safe crossing to the promenade.
The demise of the Broadway comes just two years after another landmark Morecambe hotel, the Elms at Bare, was demolished to make way for a new development of retirement apartments called Elms Hall.
The Broadway closed after years of dwindling trade. But in Morecambe’s heyday, it thrived not just as a hotel but as an entertainment nightspot.
Matthew Lambert, whose late father Roy ran the hotel from 1963 to 1981, said: “It’s incredibly sad. It’s such a big lovely building. In its heyday the Broadway had five bars, they were all packed, and every single room was taken.
“You speak to anyone over the age of 45 in Morecambe and they will tell you it was the place to be.”