Preston student Tom Craig is set to fashion a name for himself on the catwalk after being discovered at the city’s Fishergate Shopping Centre.
The 25-year-old from Fulwood won the ‘Faces of Fishergate’ competition after volunteering to model at a fashion show at the centre put on by students at the University of Central Lancashire.
He impressed the judges so much that he’s been signed up by top Manchester agency Boss Model Management.
Tom, who has just completed his events management degree at UCLan, has already worked for top fashion names including Regatta and Very and is looking to make modelling his career.
Tom also features in the Fishergate Shopping Centre’s new Summer in the City promotion after taking part in a city centre photoshoot to highlight the latest fashions available from its retailers.
He said: “It’s only been a few months since I took part in the Fishergate Centre show but things have really taken off. It’s been amazing!
“I’ve been signed up by Boss and I’ve already got quite a lot of work, including modelling for adidas..
“Now I’ve finished my degree I’m hoping to go full time and see how it all develops.
“I was delighted to have been chosen as one of the faces at the Fishergate Centre event, I wasn’t expecting it given all the competition.”
The ‘Face Off’ show attracted a large crowd to the centre to see the latest hot looks paraded on the catwalk and the model competition and was part of a continuing partnership between UCLan and the Shopping Centre.
It involves undergraduates working on real-life projects to gain valuable industry experience.
Keith Mitchell, Fishergate Shopping Centre manager, said: “It’s great to hear that Tom is doing so well after being discovered at our Faces event.
“The face off show was fantastic, the hard-work of the talented students at UCLan really paid off and it was a night filled with creativity and glamour, which the audience loved.
“The partnership with the university is a great way to harness and use the ideas and the enthusiasm of the students and bring youthful fashion ideas to the centre and you certainly saw that in the show.”
Stores in the centre saw their latest fashions on display along with a collection from designer and UCLan student Deborah Beardmore which featured in Vogue as “one to watch”.